New Campaigns.(miscellaneous brief articles)(Brief Article)

Yellow Pages launches 'Sold' campaign

The Yellow Pages Integrated Media Association launched a print advertising campaign on June 3 to promote the value of advertising in the Yellow Pages. Tierney DeGregorio Advertising, Philadelphia, a division of Tierney Communications, developed the campaign, which has a tagline of ``Sold.'' The campaign is part of a $2 million integrated marketing communications program that targets media buyers and national advertising directors. It stresses the Yellow Pages' ability to help close a sale. The ads are running in advertising and med