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Online fever sparks revitalized AD:TECH; Conference enjoys record attendance as forecasters see...

By Maddox, Kate
Publication: B to B
Date: Monday, May 2 2005

Byline: KATE MADDOX

Proving that online advertising is back in full force, a record 6,000 attendees jammed the AD:TECH online conference in San Francisco last week, up 50% from last year's event.

More than 180 exhibitors demonstrated new products and technologies for search, e-mail, RSS and rich media, and conference attendees packed into sessions to debate strategies for effective online marketing.

"We think Internet advertising spending has nowhere to go but up,'' said Morgan Stanley analyst Mary Meeker during the opening keynote address on Apri

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