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Reports point to rebound in ad spending; Technology sector to lead growth; magazines also...

By MADDOX, KATE
Publication: B to B
Date: Monday, July 14 2003

Byline: KATE MADDOX

Several reports released last month point to a rebound in advertising spending this year. One projection, issued June 24 by TNS Media Intelligence/CMR, said total U.S. ad spending is expected to reach $124.7 billion in 2003, up 4.3% from last year.

For the second half of the year, ad spending will grow 4% compared with the second half of last year, even without major events such as the Olympics or a presidential election, the report projected. This growth will be fueled by a strong upfront season for TV advertising, continued growth in Sp

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