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Lead Generation Innovator Ed Ojdana, Internet Analyst Jordan Rohan to Share Stage at LeadsCon,...

Inaugural Conference to Focus on Trends Driving Lead Gen and Customer Acquisition

LAS VEGAS -- One creates markets and what the other says moves them. Together, former Experian Interactive(SM) CEO Ed Ojdana and RBC Capital Markets financial analyst Jordan Rohan will share their insights about

the past, present and future of online advertising and customer acquisition at LeadsCon, April 2-4, 2008 at The Palms Casino and Resort in Las Vegas.

LeadsCon is a first-of-its-kind conference and trade show expressly designed for the online lead generation and customer acquisition industry. In addition to the keynote session, LeadsCon offers a jam-packed program of interactive panel discussions featuring industry thought leaders, networking opportunities and a full exhibit hall. Sessions will explore those areas most pertinent to the practice and understanding of lead generation, including M&A, lead quality, the legal landscape, and lead management.

"Ed Ojdana and Jordan Rohan are two remarkable individuals with very different backgrounds but complementary skill sets," said Internet advertising market strategist and online columnist Jay Weintraub, the entrepreneur behind LeadsCon. "They exemplify what LeadsCon is all about: bringing together the best minds in the business for an open and frank discussion of what it's going to take for online companies to thrive in a volatile, highly competitive environment. I couldn't be more thrilled that they will be keynoters."

As the recently retired CEO of Experian Interactive[TM] (comprised of Experian Consumer Direct, ClassesUSA.com, LowerMyBills.com and PriceGrabber.com), Ed Ojdana has helped create and define the online lead generation industry, according to Weintraub. "Ed has done more that just about anybody to advance the lead gen and customer acquisition space," he said.

As managing director and Internet Analyst with RBC Capital Markets, Jordan Rohan is a frequent commentator on the convergence of media and technology and is known for bold, non-consensus research calls. "When Jordan Rohan talks, markets listen," Weintraub said. "Whether they ultimately agree or not, people can't wait to read his reports."

For more information and to register for LeadsCon, visit www.leadscon.com or email info@leadscon.com. Conference registration is $395 before March 21, 2008. Attendees who book a room at The Palms Casino and Resort before March 10 can receive a special LeadsCon $149/night room rate by specifying promotional code AL0308D when making reservations.

About LeadsCon

LeadsCon is a first-of-its-kind conference and expo designed for companies in the fast-evolving online lead generation and customer acquisition industry. LeadsCon offers a stimulating and collaborative environment where industry leaders and professionals from across the spectrum can network, share ideas, trends and best practices, and learn about the latest performance-based products and services. For more information, visit www.leadscon.com.

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