Microsoft uses new hybrid Web/CD to "push"Web content and tools through the retail channel in...

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--June 17, 1997--

Software leader, Borders Books and Que Publishing use "Web site

on a disc" for interactive marketing and electronic publishing

MarketScape announced today that its hybrid Web/CD-ROM publishing software,

called WebCD(TM), was chosen by Microsoft to create the first "Web site on a disc" distributed in a retail promotion. This Web/CD-ROM hybrid is a content-rich premium giveaway designed to educate software developers and increase book sales in the Windows(R) Developer Mania promotion by Microsoft, QUE Publishing and Borders(R).

The Developer Mania WebCD provides instant access to thousands of Microsoft Web pages, software and on-line books from QUE. For the first time, consumers can get Microsoft's Web site "to go" at Borders and browse at the speed of CD-ROM, up to 300 times faster than the speed of a modem.

MarketScape, leader in the hybrid Web/CD-ROM business, produced the WebCD for Microsoft. MarketScape's WebCD product makes it easy to proactively deliver Web sites on a Net-connected CD-ROM. WebCD provides targeted users with a high-speed Web browsing experience, using live-links to connect users to the Web for updates and transactions. The most popular WebCD applications are marketing, training and publishing, where reuse and distribution of existing Web content has a huge payback.

"WebCD gives us two business advantages," said Michael Werner, Group Program Manager at Microsoft. "First, WebCD provides a practical way to push our Web content via the retail channel to reach our target audience. Second, from the end-user perspective, it provides high-speed, portable access to our Web site, so user satisfaction goes up." Werner added, "MarketScape has proven to be an excellent partner."

The Windows Developer Mania WebCD is free with purchase of a QUE title at 167 Borders stores nationwide. This WebCD is packed full with popular Web pages, leading-edge Windows software tools, digital QUE books and other resources to create Microsoft Windows applications quickly and easily.

"We are delighted to help Microsoft distribute their Web content directly into the hands of their target audience, standing in a Borders bookstore," said Peter Hallett, Director of Marketing at MarketScape. "The Windows Developer Mania WebCD ends the World Wide Wait for this audience. Now book buyers can take home a Web site on a CD, while the promotion's sponsors leverage their on-line assets."

Several lucky DevMania WebCD holders will discover they have won prizes in the Windows Developer Mania Sweepstakes, in which random WebCDs start up with a special Winner announcement. Winners will receive valuable prizes including a developer workstation by Compaq Computer Corp. valued at over $5,000. (This promotion is open to U.S. residents except those in Florida, Puerto Rico and where prohibited by law.)

For more information on the Windows Developer Mania promotion, including locations and registration information for the June 26 event, visit www.microsoft.com/msdn/devmania/ or call your local Borders store. For more information about Borders, visit www.borders.com . For more information about QUE, see www.quecorp.com .

MarketScape, formed in 1995, is the leader in hybrid Web/CD publishing. WebCD, released in 1996, provides the easiest way to distribute the content and technology of the Web using the speed and portability of CD-ROM. The company is venture-backed and focused on providing solutions for interactive marketing, training and electronic publishing. Call 1-888-GO-WEBCD, visit www.marketscape.com or send email to info@marketscape.com . -0-

NOTE: MarketScape and WebCD are trademarks of MarketScape Inc. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. Borders is a registered trademark of Borders Inc.

CONTACT: Peter Hallett

MarketScape

719/593-9890, ext. 214

peter.hallett@marketscape.com

www.marketscape.com

or

Linda Barker

L.R. Barker & Company

303/628-5442

linda@lrbarker.com