Total Research Plans GlobalExpansion.

PRINCETON, N.J.--(BUSINESS WIRE)--AUG. 19, 1998--

CEO Aims For "Top Ten" in Bloomberg Forum Report

Albert Angrisani, President and CEO of Total Research Corporation (NASDAQ: TOTL), told a global video network of business professionals today that the Company's improved

Appearing on Bloomberg Forum, Al Angrisani told an audience of 300,000 registered users of Bloomberg terminals at stock exchanges, Fortune 500 companies, and other world locations that "Total Research has become one of the fastest growing companies in its industry (27.3%, calendar 1997: Honomichl) since it began its turnaround two years ago, and now has cash reserves, no debt, and increasing margins and revenues."

The President of the Princeton, New Jersey-based strategic marketing research firm stated: "Total Research is now poised for further expansion, both domestically and internationally. We opened our eighth office in Detroit earlier this month and we are also planning to examine opportunities for an important West Coast presence. We've expanded our European headquarters operation by moving our London offices to newer, larger quarters to accommodate more business and personnel. And we are now primed for additional global expansion, with a heavy emphasis on Asia."

Angrisani said that "the combination of core business growth and the infusion of new capital for acquisitions will help us make a quantum leap in our market positioning. We have attracted some significant new contracts from Fortune 100 companies we were unable to get two years ago and as this continues to happen, we'll be competing more aggressively with our top ten competitors. That's our goal, to become a top ten competitor within our industry in the next several years."

The Company recently announced that its growing success and value had attracted an investor group which purchased 1.0 million shares of the Company's stock for $2.25 per share, with an option to purchase 250,000 more shares at the same price. Part of the agreement includes an undertaking by the investor group to assist the Company with up to $25 million in debt or equity financing for acquisitions or other Board-approved projects.

"Total's rapid growth has been accompanied by dramatic improvements in profitability," said Angrisani. "Total was #1 in stock performance for the first six months of 1998 over 77 other New Jersey companies ranked by the Trenton Times, and little more than one percentage point separates Total from first place in growth among the top 35 research organizations tracked by the industry's Honomichl Report."

Angrisani told his Bloomberg interviewer that "our earnings are steadily improving and we're very optimistic that we'll achieve our planned goals. Going forward," he said, "we look to grow earnings responsibly while doing acquisitions that will increase our revenues and profitability in the future."

Total's recent achievements drew the attention of the Bloomberg Forum, whose interview of the CEO was telecast with photographs, stock charts and other pertinent on-screen data. Sound was taken from the interview and broadcast to Bloomberg's 13 million (audited) radio listeners via 100 national affiliates.

Total Research specializes in the development and application of predictive marketing research and other advanced research technologies used to assist clients worldwide. The Company has its headquarters in Princeton, NJ, and other offices in London, Buenos Aires, Chicago, Detroit, Minneapolis, Poughkeepsie, NY, and Tampa.

This press release contains forward-looking statements with respect to the completion of the Company's turnaround, future revenues, growth, profitability and industry ranking. The actual results might differ materially from those projected in or implied by the forward-looking statements. Additional information concerning factors that could cause actual results to materially differ from those in forward-looking statements is contained in Total Research Corporation's SEC filings, including periodic reports under the Securities Exchange Act of 1934, as amended, copies of which are available upon request from the Total Research investor relations department.

CONTACT: Anthony P. Galli

609/520-9100