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Buyer: Wicked Smart Marketing has been named theonline media buyer for BSH Home Appliances Corp.

Buyer: Wicked Smart Marketing has been named the online media buyer for BSH Home Appliances Corp.

As part of the media campaign, Wicked Smart will create and oversee a content-based eco-oriented blog for Bosch home appliances and the manufacturing of environmentally-friendly home appliances.

Content-based, online marketing allows advertisers to build deeper relationships with their target audiences by providing valuable information of interest, wrapped in the advertiser's environment.

"Wicked Smart has proven their ability to meet our objectives and their efforts are a key part of our integrated online communication strategy," said Anderson Crosby, Interactive Marketing Manager for BSH Home Appliance.

In addition, make sure to read these articles:

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  • IQ News: Go Western - Zentropy To Align With Media Buyer
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    • Amgen has launched a media buying review for an estimated $40 million direct-to- consumer assignment, sources said. RFIs were due last week.
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  • Smart Marketing Lessons from Yaro Starak
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  • Incalcatera Moves Up
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  • The Foundation of Smart Marketing
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