Reliant Interactive Media Announces MarketingAgreement With Human Pheromone Sciences, Inc. to...

CLEARWATER, Fla.--(BUSINESS WIRE)--March 3, 1999--Reliant Interactive Media Corp. (OTC BB:RIMC) announced today that it has reached a marketing agreement with Human Pheromone Sciences, Inc. (NASDAQ:EROXC). Human Pheromone Sciences is a technology-based company, whose initial products include prestige-priced

fragrances, toiletries and environmental products sold under the REALM(r), inner REALM(r) and EROX(r) trademarks. These are the only products that contain synthesized human pheromones covered under U.S. and foreign patents. Scientific and consumer studies have shown that these human pheromones, included as a component in fragrance products, positively impact on the moods, attitudes and emotions of wearers by stimulating the Vomeronasal Organ.

Reliant has secured from Human Pheromone Sciences multi-continent infomercial television marketing rights for REALM Women and REALM Men fragrances.

Reliant will market REALM Women and REALM Men fragrances in several European, Asian and Latin American countries. The vision for the Company is to leverage its infomercial programming to develop a worldwide e-commerce presence. In a standard infomercial program running 28 minutes and 30 seconds, Reliant will use a 1 minute and 30 second stand-alone segment at the end to promote a web address where product can be purchased. Using this format, Reliant will use its significant TV exposure to drive consumers to the website in order to generate additional product sales.

"This is a very exciting opportunity," said Kevin Harrington, Reliant's Chairman and CEO. "The initial promotion of these products during 1993 involved the use of a half-hour infomercial. The success of this campaign lead to retail distribution through well-known stores such as Bloomingdale's, Dillards and other selected regional department store chains. REALM fragrances and toiletries are now available in more than 1,300 stores in the 48 contiguous states and the combined total net sales for 1997 and 1998 of the REALM line of products exceeded $37 million. We believe the timing is now right to replicate the success of these products outside the U.S. using an infomercial marketing campaign. The ability of the 1993 infomercial to initiate U.S. retail distribution gives us confidence in our plan to open up retail distribution outside the U.S. using an infomercial format, starting with Japan, Italy and Argentina."

Reliant Interactive Media, headquartered in Clearwater, Florida, is a multimedia marketing company. The company utilizes proven marketing techniques to drive sales through traditional retail channels, as well as television, radio, print, direct mail, catalogs, and the internet. The Company's approach is to 'mentor' a Reliant product into successful consumer acceptance, thereby capturing multi-media revenue opportunities.

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties which may cause the Company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the Company's domestic and international operations, imprecision in estimating product reserves and the Company's ability to replace and expand its holdings.