| 
| Free Newsletters
| Free Newsletters 30+ Online Marketing Tactics for Small Business in 2008
Tuesday, February 5 2008
Contact
Email
RSS
Archives
Digg It
del.icio.us
Business Credit Solutions
Business Credit Advice
One of the biggest online marketing challenges for small businesses is staying on top of emerging trends and filtering hype from reliable marketing tactics. For many small business marketers, dealing with constant change typically falls within a spectrum of doing nothing new and sticking with "what works" all the way to spending a large part of the marketing budget "testing" new channels and tactics without any ability to anticipate the possible return.
Best practices often fall somewhere in between. What are some of the successful online marketing tactics being implemented now and into 2008? Below is a list of 35 such tactics that may be meaningful for both BtoB or BtoC marketers.
- Blogging
- Search engine optimization
- Blogger relations
- Email marketing
- Social networks (Facebook, LinkedIn)
- Corporate web site
- Pay per click
- Online public relations
- Webinars/Teleconference
- Online display ads
- Online communities/forums
- Social News / Bookmarking
- Viral marketing
- eCommerce Feeds/Comparison Shopping
- Blog advertising
- IM / Microblogging (Twitter)
- Sponsorship / Cross Branding
- Paid reviews
- Affiliate marketing
- Free content (white papers)
- Online contests, giveaways
- RSS advertising
- Behavioral targeting
- Advergames
- Podcasts
- Rich media apps/demos (Flash)
- Rich media avatars
- Virtual worlds
- Virtual tradeshows
- Video marketing
- Contextual Advertising
- Widgets
- Mobile ads
- User generated content
- Branded microsites
Blogs are at the top of this list because they can serve as the basis for so many other internet marketing tactics ranging from brand building to search engine optimization to lead generation.
Take the poll yourself and then come back and share your opinion on what you think are the best small business online marketing tactics for the coming year.
In addition, make sure to read these articles:
- Using Personal and Home Loans to Finance Your...
- Key Business Loan Issues
- Features
- CIT Selects 360i to Launch Comprehensive...
- New Firm Providing ``Last Mile'' Target Marketing...
- Online Holiday Spending to Exceed $26 Billion in...
- Useful Tools for Search Engine Optimization
- New Research: Search Engine Marketing, Press...
- New iProspect Survey Reveals That Top Search...
- Link Building Is Not Enough
- Business.com Survey Finds That Outranking...
- FirstPlace Software Announces WebPosition Gold 2.0...
- Company Profile for Search Engine Optimization Inc.
- NetScope, Inc. Launches Subsidiary Specializing in...
- Progress Software Helps Partners Learn How to...
Borrowing against home equity has become a popular source of credit, especially for small business owners. To accommodate the demand, lenders are offering home equity ......
Become financially savvy by understanding key issues involved in getting loans from a bank, individuals, or other lenders.
Roundtable feature for the 13 July issue. 24,80 words so should fill four pages. Participants: 1. Graham Barrow - Head Engineer, Advanced Business Machines 2....
Business Editors ATLANTA & NEW YORK--(BUSINESS WIRE)--March 27, 2002 360i, a full-service digital marketing agency, announced today that it was selected by CIT, a leading ......
Business Editors HIGHLANDS RANCH, Colo.--(BUSINESS WIRE)--Feb. 7, 2001 Helping businesses achieve demonstrable returns for every dollar spent on marketing, Kidder Kline, Inc. officially launched its ......
DALLAS -- Research estimates that online holiday spending will exceed $26 billion in the upcoming months, but is your business ready for the holidays?...
Larry Chase has published Web Digest for Marketers for a very, very long time. What amazes me is that he still finds great online marketing ......
Latest in "HR Marketing Trends" Series Reveals Where HR Suppliers Spent Their Budgets in 2006, and What's Ahead for 2007 CAPITOLA, Calif. -- Search engine ......
Business/Technology Editors ARLINGTON, Mass.--(BUSINESS WIRE)--July 29, 2002 -- 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- ......
At the core of search engine optimization (SEO) are the fundamentals of keyword-rich content and link building. However, in today's online marketing landscape, link building ......
New Research Highlights How Competitors Affect Search Marketing Programs and Outlines Best Practices for Staying Ahead SANTA MONICA, Calif. -- For business-to-business search marketers, ......
Business/Technology Editors Product Offers More Than 100 Key Enhancements To Ease Design and Submission of `Search Engine Friendly' Web Pages FirstPlace Software, provider of WebPosition ......
Business Editors SAN DIEGO--(BUSINESS WIRE)--Nov. 14, 2003 Search Engine Optimization Inc. (SEO Inc.) is a professional search engine optimization firm specializing in achieving high rankings ......
Corporate Search Optimization Will Provide Specialized SEO Services to New and Existing Clients IRVINE, Calif. -- NetScope, Inc., an Orange County-based comprehensive Interactive Solutions Development ......
BEDFORD, Mass. -- Progress Software Corporation (Nasdaq: PRGS), a supplier of leading technology to develop, deploy, integrate and manage business applications will host a ......
Latest Comments in 30+ Online Marketing Tactics for Small Business in 2008 posts
The abundance of claptrap ...
The internet is loaded down with so much useless information and sites that aim for nothing less than simple traffick and clicks on their ads to generate income. I can spend hours upon hours each day searching for useful ways to market my businesses, and come up with relative few options. I can easily see why the companies that can afford it spend thousands of doallars every month just to be at the topp of the page on the popular search engines, but we can't all afford this luxury. We have to optimize our own sites the old fashioned way, by getting the word out where ever and whenever we can.
By: Jason
on
2/14/08 at 4:41 PM
30+ Online Marketing Tactics for Small Business in 2008
Great Materials ...
By: Tapas Shome
on
2/22/08 at 5:01 PM
30+ Online Marketing Tactics for Small Business in 2008
Great Materials ...
By: Tapas Shome
on
2/22/08 at 5:01 PM
30+ Online Marketing Tactics for Small Business in 2008
You're certainly right, staying on top of emerging trends is certainly one of the main challenges of a business owner. The extensive list of tactics is really impressive. If we would have to look at the 5 or 10 best ways; what would be your choice? Thanks for your great work. Frequentia ---------------------- http://frequentia.net ...
By: Frequentia
on
2/23/08 at 12:39 PM
30+ Online Marketing Tactics for Small Business in 2008
You're certainly right, staying on top of emerging trends is certainly one of the main challenges of a business owner. The extensive list of tactics is really impressive. If we would have to look at the 5 or 10 best ways; what would be your choice? Thanks for your great work. Frequentia ---------------------- http://frequentia.net ...
By: Frequentia
on
2/23/08 at 12:40 PM
30+ Online Marketing Tactics for Small Business in 2008
Related Resources
D&B Special Offers
Assess a Business
My Business Credit
Find New Customers
Collect on Debts
More Resources
Interactive Blogger Map
Use our interactive map to figure out where Bloggers are located
View AllBusiness Bloggers in a larger map
Franchising Expert
Small Business Expert
Ask Rieva Lesonsky, Our
Small Business Expert,
Your Question
Small Business Expert,
Your Question
B2B Sales Expert
Business Travel Expert
Finance Expert
Invention Expert
Ask Stephen Key, Our
Expert on Licensing Your
Invention, a Question
Expert on Licensing Your
Invention, a Question
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report?
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
