Strategic Data Corp. and e-Marketing Partners ForgeAlliance to Expand Services and Give Online Campaigns a PersonalTouch.
Business Editors & High-Tech Industry Writers
Internet Commerce Expo San Jose 2000
SANTA MONICA, Calif.--(BUSINESS WIRE)--Aug. 21, 2000
Provider of Web Site Personalization Software Signs
Agreement With E-Marketing Strategy Firm to Provide Customers With
Advanced Online Marketing Tools
Strategic Data Corp., provider of real-time Web personalization and marketing analysis tools for Internet companies, has just signed a sales and marketing agreement with online marketing agency e-Marketing Partners. This alliance will allow e-Marketing Partners to use Strategic Data Corp.'s proprietary software package, PerfectClerk(TM), to enhance the targeting and personalization of its e-mail campaigns and loyalty programs.
e-Marketing Partners becomes the third member of Strategic Data Corp.'s new partnership program (www.strategicdatacorp.com). It joins Openpages and Stario, leading Internet content management and CRM solutions providers, respectively.
Located in Sausalito, Calif., e-Marketing Partners (www.e-marketingpartners.com) specializes in developing Internet strategies that increase Web site traffic and usage, and maximize e-commerce opportunities.
"We are very excited about this new alliance with e-Marketing Partners," said Lee Cooper, CEO and chairman of Strategic Data Corp. "We are both striving to reach the same goals -- to identify, acquire and retain the right target audiences for our online customers -- and together we can achieve them faster and more cost-efficiently."
Bob Heyman, founder and principal of e-Marketing Partners, concurred. "We create marketing programs for our clients that establish and maintain customer relationships for them online. And by adding customer segmentation, real-time learning and personalization capabilities to our toolbox, we can start building one-on-one relationships for them from the first contact."
Strategic Data Corp.'s PerfectClerk(TM) software will play an integral role in achieving the companies' shared goals. PerfectClerk(TM) is a 'real-time learning engine' that segments and starts targeting new visitors from the moment they arrive at a Web site. It can begin personalizing their online experience using only a zip code. PerfectClerk(TM) quickly identifies each Web site's most profitable customer segments and then learns in real time which products, services and messages appeal most to them. Thus, it improves the customer's online experience and makes the Web site more profitable.
