eTour.com Acquires Discovery.com, Inc. as 600thAdvertiser.

Business/Technology Editors

ATLANTA--(BUSINESS WIRE)--Nov. 1, 2000

Powerful alternative to banner advertising announces

surpassing 600 advertisers, from additional powerful online

and offline brands including Holiday Inn, Ralston Purina, General

eTour experiences 300% increase in advertisers since January 2000

eTour.com, the personal tour guide of the Web, today announced that the company has signed on its 600th advertiser, Discovery.com, Inc., encompassing Discovery Health Online, Discovery Online Travel and Discovery.com.

The achievement of surpassing the 600th advertiser milestone accentuates the power, reach, and effectiveness of the eTour cost-per-visit (CPV) model, the foremost alternative to traditional online advertising. Through the CPV model, eTour brings targeted, predisposed consumers directly to advertisers' Web sites in a more cost-effective manner than Web sites using the standard CPM (cost per thousand) or CPC (cost per click) models.

"We are extremely pleased that such widely known and respected brands such as Discovery are choosing eTour as their alternative to online banner advertising. This is a compelling illustration of the consistency with which eTour delivers the right consumers to the right advertisers," said Roger Barnette, eTour co-founder and chief executive officer. "eTour's CPV model is radically redefining the way consumers and advertisers meet on the Internet. Instead of using a banner as your ad, eTour puts the site itself as the ad." Barnette continued, "eTour makes a clear-cut guarantee: advertisers get visitors who have expressed an interest in what they're doing and visitors get sites that match their interests. It's a win-win situation and we play the matchmaker."

In the 2nd Quarter of 2000, eTour delivered over 40 million Web sites to consumers. To achieve an equivalent level of reach, Web sites using standard CPM or CPC advertising models would be required to deliver over 8 billion banner advertisements to consumers. eTour is also one of the most popular sites on the Web.

Gerry McGoldrick, Media Director for i-FRONTIER , the interactive advertising agency for Discovery.com, Discovery Health Online and Discovery Online Travel, said, "Discovery's objectives were simple. They wanted to increase the page views, and find a medium that could drive traffic with qualified and targeted visitors." McGoldrick continued, "eTour is ideal because it provides an advertiser the opportunity to reach the online user who is actively searching for relevant information. Users opt-in to view content specific Web sites. eTour has proven very successful for all Discovery properties including Discovery Health Online, Discovery Online Travel and Discovery.com. It allows the advertiser to zero-in on users who know exactly what they are looking for."

About eTour.com

eTour.com, the personal tour guide of the Web, connects over 4 million registered members with editor-selected Web sites that match their personal interests. Entertainment Weekly rated eTour.com "A+" and "Useful Best of Breed," while The Industry Standard named it the "Most Addictive" Web site of 1999. One of the leaders in Web "stickiness," eTour.com was also the #1 ranked site on the Internet in usage days per visitor for 1999, according to MediaMetrix. Through its unique Web surfing solution, which serves up new Web sites matched to each member's individual interests one click at a time, eTour.com delivered over 40 million different web sites in the 2nd Quarter of 2000. eTour.com is headquartered in Atlanta, GA, with offices in San Francisco and New York City. The company is privately held.