Ad Club, Inc. To Increase Payouts To Web Sites By 50%;Increase Will Make Cost-per-click...

Business Editors

SEATTLE--(BUSINESS WIRE)--May 15, 2000

Ad Club, Inc. (http://www.adclub.net) today announced a new policy to increase the payment it offers high-volume Web publishers to 30 cents per unique click, making it the highest paying cost-per-click advertising network

Ad Club provides paid banner advertising to Web sites of all sizes, and buys up to 100% of a site's available advertising inventory.

Under the new payment policy, effective May 1, Ad Club will create three tiers of member sites based on the number of clicks per month each site generates. Web publishers that deliver more than 5,000 clicks per month will receive 30 cents per click. Additionally, Ad Club will pay web sites that generate between 1,000 and 5,000 clicks per month 20 cents per click, and those with less than 1,000 clicks will receive 10 cents per click.

"We recognize that Web sites have a variety of options for their remnant ad inventory, including barter deals, affiliate programs, house ads, and other ad networks" said Rob Wolf, Business Development Manager for the Ad Club Network.

"We're striving to be the most flexible and rewarding solution available."

About Ad Club, Inc.

Ad Club is a network of over 6,000 advertiser-supported web sites. The network buys up to 100% of a site's available ad inventory, and resells it anonymously to advertisers on a cost-per-click basis. This enables web publishers to earn revenue from ad space that would otherwise go unsold, and benefit from the association with some of the top brands on the net. Ad Club's recent advertisers include Uproar, Onvia, and Quicken.com. Ad Club Network, Inc. is a wholly owned subsidiary of Avenue A, Inc.