Scott Shapiro Named CEO & President for RealtimeMedia; Direct Marketing Leaders Promote...

Business Editors/Hi-Tech Writers

WYNNEWOOD, Pa.--(BUSINESS WIRE)--March 2, 2000

RealTIME Media, Inc., a leading digital direct marketing company based in Wynnewood, PA, announced the promotion of Scott Shapiro to Chief Executive Officer & President.

Shapiro's leadership

"Since joining RealTIME Media, Scott has demonstrated great leadership in recruiting a senior management team and expanding RealTIME's offering from a single product to an end-to-end digital marketing solution, " says Mike Forgash, VP, Software Practice Area at Safeguard Scientifics and Chairman of the Board for RealTIME Media.

"As CEO, my immediate goals are to scale the business and put it in a profitable position for an IPO," Shapiro said. "Overall, I want to continue to grow RealTIME's reach and breadth as the leading digital direct marketing source and expand our base of clients committed to doing business on the Web."

Before joining RealTIME, Shapiro owned and directed Shap Electronics, a leading firm in the Industrial Electronic Components Distribution industry. He successfully negotiated the sale of Shap to Advacom in 1993, and through his efforts as a senior executive, positioned Advacom as a prime target for public acquisition.

Educated at Pennsylvania State University, Shapiro lives with his family in Bala Cynwyd, PA.

About RealTIME Media

RealTIME Media, Inc. (www.realtimemedia.com), based in Wynnewood, PA, is the leading digital direct marketing company that provides a complete, measurable and cost-effective B2B closed-loop customer acquisition strategy. This strategy uses media, online promotions, email marketing, database management and comprehensive campaign analysis.

RealTIME Media, which is funded by Safeguard Scientifics, has developed and deployed online campaigns for major corporations such as Lycos, the National Football League, Microsoft, Yahoo!, Reader's Digest, Ford Motor Credit, CBS MarketWatch and First USA.

The company is a pioneer in developing cutting-edge promotional technology, including the patent-pending "Scratch and Win" instant games now played extensively on the Internet. RealTIME Media is currently engaged in an aggressive marketing campaign to establish itself in the international arena via strategic partnerships and alliances worldwide.

About Safeguard Scientifics

Safeguard Scientifics (http://www.safeguard.com/) is a leader in incubating and operating premier companies in the Internet infrastructure market with a focus on three sectors: software, communications and eServices. Safeguard's network of Internet infrastructure companies offers solutions, seamless connectivity, and eServices to businesses engaged in electronic commerce.