CEO Rosalind Resnick to Retire From NetCreations; Long-time Internet marketer pioneered...

Business Editors

NEW YORK--(BUSINESS WIRE)--Dec. 17, 2001

Rosalind Resnick, CEO and co-founder of NetCreations, Inc., the leader in 100% Opt-In(R) email marketing, will retire from the company at the end of the year, Marc Henon, Head of the Business Information division of SEAT

Michael Mayor, NetCreations' President and COO, will continue to manage the company's day-to-day operations, reporting directly to Consodata Group, represented by Marie-Laure Sauty de Chalon, Senior VP Consodata North America. Resnick will continue to advise the company on a consulting basis.

Resnick said that her decision to retire from the company that she co-founded with programmer Ryan Scott Druckenmiller in 1995 was prompted by a desire to pursue other business opportunities and to spend more time with her family. Resnick, who pioneered NetCreations' double opt-in process that protects consumer privacy by requiring list members to confirm their subscriptions to NetCreations' PostMasterDirect service, said that she has no plans to re-enter the email marketing business or to join another Internet marketing company.

"I have been CEO of NetCreations for almost seven years, and I feel that it is time for me to move on," Resnick said. "I have seen this company grow from a home-based business to a public company to a subsidiary of an international conglomerate, and I have absolute confidence in the ability of Mike and the rest of our management team to build our business to new heights."

"Rosalind has done a tremendous job of managing the company in good times and bad," Henon said. "I regret her decision, but I fully understand the new direction that she has decided to take after seven years at NetCreations. Michael has worked side by side with Rosalind for almost four years, and I am extremely confident in Michael's ability to run and expand the company on

behalf of Consodata Group."

Resnick, 42, a long-time Internet publisher and marketer, co-authored The Internet Business Guide in 1994, and, from 1994 to 1997, served as the editor and publisher of Interactive Publishing Alert, a semi-monthly newsletter tracking trends and developments in online publishing and advertising. In 1995, Resnick created America Online's NetGirl Forum, an online dating and relationships area, and hosted it until 1996. Resnick began her career in the newspaper industry in 1980 as an intern at The Baltimore Sun and worked as a business writer at The Miami Herald from 1984 to 1989 until she left the paper to become a home-based freelance writer.

NET CREATIONS

NetCreations, Inc. is the world leader in 100% Opt-In(R) email direct marketing. Through its PostMasterDirect.com service, the company specializes in email list management, brokerage and delivery, offering marketers the ultimate source of double opt-in prospects. NetCreations is building the global information marketing leader together with its parent company, SEAT Pagine Gialle, Italy's leading Yellow Pages publisher, and its sister firm, Consodata Group, the leading European company in information marketing.