24/7 Media Interactive Marketing Research Study Finds Experienced Marketers See Internet to be Highly Effective Medium and Online Marketing Downturn is Temporary.
Business Editors
NEW YORK--(BUSINESS WIRE)--Aug. 8, 2001
Study Shows Experience, Tracking and Testing are Key to Online
Effectiveness
24/7 Media Inc. (Nasdaq:TFSM), a leader in multi-platform interactive marketing, will discuss preliminary findings from its latest study designed to uncover benchmarks, best practices and attitudes toward online advertising today at 3:10 PM at the Jupiter Media Metrix Online Advertising Forum in New York.
24/7 Media commissioned the research and partnered with JMM for survey design, data collection and analysis. The study surveyed over 500 Internet marketing decision makers in North America over the last six weeks with the aim of gaining insight into perceptions of the value of online marketing, and sharing key lessons learned about online marketing effectiveness.
In late September 2001, 24/7 Media will release the full 24/7 Media Report, which analyzes and summarizes the quantitative and qualitative data, with comparisons about attitudes between tenured marketers and less experienced marketers, Americans versus Canadians and large and small companies.
Marketing managers with more than six years of experience were more optimistic about the future of the online industry than their more junior colleagues. These more tenured managers anticipate a greater growth of online marketing budgets in 2001.
The study also suggests that interactive marketing has matured from a testing or "trial by error" phase into a building phase where decision makers grow budgets based on past campaign successes. Significantly, over two-thirds of the respondents expect to increase their online budgets over the next 12 months.
"Our goal is to share knowledge about what makes marketers effective online" said David Moore, CEO of 24/7 Media. "The information that we learned should influence marketers to allocate a bigger percentage of their advertising dollars to the Internet. "
"We commissioned the survey to share benchmarks, lessons learned and best practices with the Internet marketers," said Jay Aber, Senior Vice President of Marketing for 24/7 Media. "At a time where marketers are under pressure to deliver results, we want to provide marketers with the information they need to be successful."
The survey polled online marketers throughout the United States and Canada and was built on a similar study completed by 24/7 Media Canada last year
Interested parties can reserve their copy of the 24/7 Media Report by emailing: survey@247media.com.
About 24/7 Media, Inc.
24/7 Media Inc. is a leading provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media's solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the Company's industry-leading data and technology platforms. 24/7 Media is based in New York. For more information, please visit www.247media.com
