New Digital Marketing Toolbox for Pharmaceutical and Medical Device Companies.

Business Editors, Health/Medical Writers

HIGHLAND PARK, Ill.--(BW HealthWire)--May 22, 2001

Medical Central Online, a medical and healthcare solutions company, introduces a set of unique digital marketing tools for pharmaceutical and medical device companies to market themselves

Tool no. 1 is a program for sponsoring physician practice management software in a practitioners' office. Medical Practice Central(TM) is a complete multi-office and multi-practitioner office management ASP solution. Complying with the most recent HIPAA requirements including electronic medical records, it is a robust but easy to use product. A sponsor's logo is displayed on each page of the practice management system. "Behind" the logo is a complete drug sample or device ordering system. A physician's office can order drug samples, medical supplies and also request a representative to stop by.

Tool no. 2 is a program for sponsoring physician web sites. Through the Medical Central Web Site Wizard(TM), a non-technical practitioner can build a sophisticated practice web site in 30 - 60 minutes. It also includes a web site for each practitioner. All practitioner web sites are linked to the 500+ search engines in the Medical Central family for maximum exposure. A complete drug or supply ordering system behind the sponsor's logo is also incorporated into the web site "dashboard", or site management page.

Tool no. 3 is a complete domain name leasing program (.com and .net). Medical Central Online has over 150 disease and condition description names reserved for drug and medical device companies. Leases are for 6 months or 12 months. In addition to receiving traffic from the Internet, site traffic from over 500+ Medical Central search engines is "funneled" to a sponsor's leased site.

Tool no. 4 is traditional Internet advertising, plus pre-selected target audiences. Site visitors come to any of the 500+ Medical Central web sites looking for medical information. Advertising options are divided into three pools: group web site ad pool (general medical seeker), search criteria page ad pool (more specific site visitor seeking information), and the search results screen ad pool (specific seeker looking for specific resources in a specific geographic area).