New Direct Marketing Firm, Goodman Marketing Partners, Launches with Clients on Board.

Business Editors

SAN ANSELMO, Calif.--(BUSINESS WIRE)--June 19, 2003

Goodman Marketing Partners, Inc., a full-service direct response firm, has opened in San Anselmo, Calif., with six clients in its roster: Seattle Storm, Colligo Networks, Pathways Health, St. Supery Vineyards &

Winery, NorthPole, Inc., and One Legal. The firm is comprised of seasoned, direct marketing industry professionals who have banded together to offer clients senior-level strategic planning and consulting, customer analysis and predictive modeling, creative design and production management services.

Industry veteran, company president and managing partner, Carolyn Goodman has partnered with award-winning specialists who have experience in every facet of the direct marketing process. Each specialist can be contracted out on an individual consulting basis or combined with other partners to deliver a full-service, fully integrated marketing team.

"With the marketplace shifting its emphasis and demanding that all marketing efforts directly impact the bottom line, there has never been a better time to launch a company that knows how to develop and implement programs that will maximize revenue," said Goodman. "It takes relevant experience, keen strategic thinking and the tight integration of all the direct marketing disciplines to deliver results that help clients' businesses succeed."

Goodman most recently was with 360 Group in San Rafael, Calif., where she was vice president of strategic and creative services having joined it in 1995. Earlier she spearheaded the opening of a Cohn & Wells office in Toronto and successfully built a $6 million direct marketing agency in less than a year. Her career includes stints at Ogilvy & Mather Direct, Chiat/Day, DDBNeedham and Bank of America.

The new agency's services include research, database design and management, customer profiling, predictive modeling, ROI analysis, direct marketing planning, direct mail/email/DRTV and DR print development and execution, telemarketing and fulfillment management and campaign analysis.

For more information call 415/485-1405 or visit the Web site at www.goodmanmarketingpartners.com.