INVESTools Launches $1.5 Million Marketing Initiative to Increase Revenue and Widen Profit...

Business Editors/Education Writers

HOUSTON--(BUSINESS WIRE)--Nov. 20, 2003

Forges Strategic Relationship with The 360 Group

To Create Email, Direct Mail and Telemarketing Campaigns

Chairman and CEO Lee Barba of INVESTools Inc., (OTCBB:INVS.OB), the market

leader in fulfilling the lifelong education needs of self-directed investors, announced that the Company plans to spend $1.5 million over the next twelve months to refine and upgrade its marketing program to capitalize on its ability to sell additional investor education products and services to its customers and prospects.

Barba reported that the Company's success in selling additional products and services to its existing customers in a bare-bones program, which was initiated less than a year ago, has been so compelling that the Board approved the investment.

Barba noted that the Company expects to earn back its investment in the next six months, if not sooner. "In the second and third quarters of this year, 46% of our revenue came from sales of additional products and services to students attending workshops and to database prospects as part of our lifetime value of the customer strategy," he said.

"The revenue from renewals alone in the second and third quarters of 2003 were 63% greater than the revenue from renewals in the same periods in 2002. We believe with multiple simultaneous sophisticated campaigns we can build on this success," he added.

"Most importantly," Barba added, "this investment will make possible more rapid growth in revenue from these activities next year at significantly better margins. Our experience has proven that sales to these prospects are made at significantly lower marketing costs, even after this investment, than the costs of acquiring new customers."

The $1.5 million will be spent in a three-pronged effort:

-- The formation of a strategic relationship with The 360 Group

of San Rafael, CA, which will dedicate a team of six experts

to create, at the start, at least 15 different campaigns to

market INVESTools' investor education products and services;

-- The refinement and upgrading of the Company's database of

700,000 prospects. The new database will be able to segment

prospects according to their history, identify the best

potential targets for each of the Company's growing arsenal of

products and services as well as test and evaluate campaign

effectiveness; and

-- The purchase of software that will make possible the

computerized matching of products and services with the

appropriate prospects as well as the appropriate marketing

media.

About INVESTools Inc.

INVESTools Inc. is a global leader in investor education. The Company offers a full range of investor education products and services that provide lifelong learning in a variety of delivery formats, including instructor-led workshops, "at home" study programs, personal training sessions and through the Web. Nearly 90,000 investors around the world have graduated from INVESTools investor education programs. For more information regarding the Company's products and services, visit INVESTools' corporate Web site at http://www.investools.com.

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the matters discussed in this news release that may be considered forward-looking statements could be subject to certain risks and uncertainties that could cause the actual results to differ materially from those projected. These include uncertainties in the market, competition, legal proceedings, success of marketing efforts, timing of tax refunds and other risks detailed from time to time in the Company's SEC filings. The Company assumes no obligation to update the information in this release.