Sales of Hasbro's BEYBLADE Surpasses Five Million Milestone.

Entertainment Editors/Business Editors

PAWTUCKET, R.I.--(BUSINESS WIRE)--April 10, 2003

Hasbro and Toys "R" Us to Launch BEYBLADE Rip Zones

Starting April 12th

Hasbro, Inc.'s (NYSE:HAS) BEYBLADE line is one of the hottest toys this spring, as proven

To celebrate the legions of BEYBLADE fans popping up everywhere, Hasbro and Toys "R" Us will host "BEYBLADE Rip Zone" events at 200 selected Toys "R" Us stores across the country this spring and summer. These events will give kids a place for organized BEYBLADE play, so that they can compete with their BEYBLADE tops and sharpen their skills and strategies. Kids will also get a chance to preview new BEYBLADE products due out this fall, including the BEYBLADE remote control top with launcher.

"We're thrilled about the success of the BEYBLADE brand and the phenomenon it has become in the U.S.," said Brian Goldner, president of Hasbro's U.S. toys group. "With five million tops sold, it's clear that kids in this country have caught BEYBLADE fever, and these events at Toys "R" Us will answer the call of an enthusiastic community of players who already love to compete with BEYBLADE."

The free "BEYBLADE Rip Zone" events begin on April 12th and will take place once a month (the second Saturday of every month) through October at participating Toys "R" Us locations. Toys "R" Us will promote these events via in store flyers, radio spots, and on the web. A schedule of all the events and their locations can be found on www.beyblade.hasbro.com, www.beyblade.com and at www.toysrusinc.com.

"We're really excited to be the exclusive host of the 'BEYBLADE Rip Zone' events," said Jim Feldt, President of Merchandising and Marketing for Toys "R" Us. "At Toys "R" Us, we want to continue to offer kids opportunities they won't get anywhere else. Participants will get to show off their skills and learn from more experienced players. It will be great fun for all children either watching their friends, or trying it themselves, and we're anticipating a lot of interest from eager BEYBLADE fans across the country."