Aptas Selected by Dex Media to Help Make Yellow Pages Ad Content Fully Searchable Online.

Business Editors/High-Tech Writers

DENVER--(BUSINESS WIRE)--July 21, 2003

Aptas, Inc. announced that it has been selected by Dex Media, Inc., the official directory publisher for Qwest Communications that operates under the market brand QwestDex, to provide technology that will

Aptas' new Ad Knowledge Services will prepare and deliver Qwest Dex Yellow Pages print ad content as searchable data on qwestdex.com. As a result, the company's advertisers will achieve greater distribution of their key advertising messages. Consumers, in turn, will be able to search in ways that are most relevant to their specific needs and location, providing more opportunities to evaluate and contact the advertiser.

"Bringing Yellow Pages print ad content to the Internet and making it searchable are critical innovations in the evolution of local search capabilities," said Perry Evans, chief executive officer at Aptas, www.aptas.com. "We are pleased to be working with Dex Media to help leverage the substantial content and marketing value of Yellow Pages with the power of the Internet."

"We are highly focused on expanding the distribution of our advertisers' messages and creating additional marketing and lead generation opportunities," said Francis Barker, senior vice president - Strategy & Corporate Development at Dex Media. "Aptas' technology delivers a very important first step in making detailed content quickly and easily accessible to consumers who want to reach our advertisers."

Qwestdex.com allows Internet users to access Yellow Pages directory information from any of the more than 300 QwestDex directories covering its 14-state service area. Last year, approximately 81 million searches were conducted using qwestdex.com.

About Dex Media/QwestDex

QwestDex provides local and national advertisers with industry-leading directory, Internet and direct marketing solutions that connect advertisers and consumers. As the official, exclusive publisher for Qwest Communications International, QwestDex publishes 301 White and Yellow Pages across a 14-state region. The company serves more than 425,000 advertisers reaching millions of consumers and businesses with accurate, complete and trusted information resources in print, online at qwestdex.com and on CD-ROM.

About Aptas

Aptas combines advanced software and database services to enhance the relevance and value of local search services. Headquartered in Denver, Colorado, the company's client list includes major Yellow Pages publishers and portals in both North America and Europe.