Eloqua to Showcase Tips and Technologies for Maximizing Salesforce.com CRM Service at...

TORONTO -- Sales and Marketing Effectiveness Provider to be Gold Sponsor at Salesforce.com User and Developer Conference

Eloqua Corporation, a pioneer of sales and marketing effectiveness solutions, is proud to be a Gold Sponsor of Dreamforce 2004, taking place November 1-4, 2004 in San

Francisco. Dreamforce 2004, the second annual user and developer conference for industry leader salesforce.com, will offer the opportunity to receive hands-on training on the salesforce.com customer relationship management (CRM) service. Dreamforce participants will also learn best practices in sales and optimization techniques from industry experts such as Eloqua.

In leading a talk titled, "Marketing for Repeatable Revenue," Mark Organ, CEO and co-founder of Eloqua, together with Barry Trailer, partner with CSO Insights, and Wynn White, senior director of marketing at Oblix, a joint Eloqua-salesforce.com customer, will speak with Dreamforce attendees about how organizations have increased their total sales effectiveness by combining proven marketing best-practices and salesforce.com capabilities to fully-integrate marketing and sales activities. Additionally, Eloqua's solutions and services will be exhibited in the Dreamforce Expo.

"Salesforce.com and Eloqua share a substantial number of customers who see significant returns by implementing our closed-loop sales and marketing systems," Organ said. "This prominent event represents an ideal opportunity to show the Eloqua Conversion Suite integrated with salesforce.com, and to educate the salesforce.com community about how to accelerate the sales cycle and see fast, measurable results."

Together, Eloqua and salesforce.com increase customers' revenues by integrating sales and marketing processes. Eloqua gathers and develops qualified leads by automating and integrating email, direct mail and Web marketing campaigns to drive prospective customers to the Web. On the Web, Eloqua develops rich profiles of qualified prospects using proactive Web chat, personalized microsites and deep real-time website analytics. The marketing and response data captured by Eloqua, which includes detailed information and the complete history of each prospect, is automatically integrated into salesforce.com where it is directly accessible by sales teams in real-time. The sponsorship marks the latest phase in an ongoing partnership between salesforce.com and Eloqua. As a fully-integrated, continuous marketing and sales solution, Eloqua's award-winning Eloqua Conversion Suite(TM) delivers superior results for customers looking to maximize their salesforce.com investment.

About Eloqua Corporation

Founded in 1999, Eloqua Corporation offers technology and services to marketing and sales organizations to generate new customers through automated, high-touch sales and marketing. Eloqua makes customer acquisition a measurable process, improves the effectiveness of lead generation programs and accelerates the enterprise sales cycle, while leveraging existing customer relationship management (CRM) applications. Eloqua's combination of lead generation, marketing analytics, website tracking and CRM integration enables a seamless flow through the entire sales cycle, all the way from prospect to loyal customer.

For more information, please visit www.eloqua.com or call 866-327-8764.