Ashanti Launches Her 'OPC-3 Beauty Blend' as the Market America Leadership School...

MIAMI -- Market America, an Internet marketing company specializing in One-to-One Marketing and Mass Customization, hosted its first celebrity product launch during the annual Leadership School conference on Saturday, February 9th, 2006 at the American Airlines Arena in Miami, FL.

Prior

to an exclusive and private on-stage performance in front of more than 17,000 Market America independent distributors, Grammy award-winning, multi-platinum, singer/songwriter, actress and author Ashanti, introduced her OPC-3(R) Beauty Blend -- a technologically advanced combination of unique ingredients from the Market America Isotonix(R) dietary supplement line, to provide optimal skin health and "Beauty From The Inside Out." Ashanti has been working with experts from Market America's scientific affairs division to create a unique powdered formula derived from the company's best-selling product OPC-3 -- an isotonic-capable food supplement containing a combination of grape seed, red wine and pine bark extract, to help replenish essential vitamins and minerals for the skin, and to provide an improved antioxidant defense. Ashanti's OPC-3 Beauty Blend will be priced at $67.95 and available in March exclusively through Market America's independent distributors.

"The Market America family is proud to introduce Ashanti's OPC-3 Beauty Blend, as part of this year's Market America Leadership School," said James H. Ridinger, Market America's president and CEO. "We will continue introducing products that are based on cutting-edge science and the latest technology in mass customization. We are thrilled to be working with Ashanti on her amazing new product that men and women all over the world will love when they see the benefits from a combined health and beauty perspective."

Market America uses its annual Leadership School conference in Miami to launch new product lines and strengthen its distributors' knowledge of existing lines. The annual event has become a Miami mainstay and regular boost to the local economy. Based upon estimates from the Greater Miami Convention & Visitors Bureau, last year's event generated an estimated $17 million for the region. Each year, more than 17,000 of the company's distributors, from as far as Australia attend the conference, known for its cutting-edge presentations, high-octane entertainment, complete with pyrotechnics and thumping house music -- not your conventional corporate conference format.

Market America CEO, JR Ridinger, introduced Ashanti to a packed arena, as part of his newly created on-stage talk show 1 to 1, with his co-host and wife, Loren Ridinger, Market America's senior vice president. Ashanti then took to the stage for a private two-track performance featuring her own entourage of dancers, in front of an excited crowd and front row of Market America VIPs that included onlooker and hip hop superstar Ja Rule.

Market America is a current corporate sponsor of Olympic speed skaters Jennifer Rodriguez and KC Boutiette, who are slated for Olympic medals at this year's Winter Olympics in Italy. Both athletes helped develop their own Isotonix Champion Blend and endorse the full Isotonix line of products sold by Market America.

Ashanti's OPC-3 Beauty Blend is available in March 2006 at RRP $67.95 through www.marketamerica.com or by calling (800) 862-6561.

ABOUT MARKET AMERICA

Market America's unique business model combines the power of the Internet and One-to-One Marketing to sell innovative products and services through independent distributors around the world. Founded in 1992, the company has realized more than $2.1 billion in suggested retail sales. The company now has more than 125,000 independent distributors worldwide. In 2005, the company opened operations in Taiwan and plans further expansion into the Pacific Rim. More information is available at www.marketamerica.com.

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