Infusion Software Announces Record-breaking Email Deliverability, Email Volume for Small...

CRM Software Provider Delivers Nearly 60 Million Emails Sent by Its Small Business Customers in Month of October

PHOENIX -- Infusion Software, providers of Infusion CRM, the best-selling customer relationship management (CRM) software for small

businesses today announced that the company has reached the highest levels in email deliverability and email volume in the company's history. In the month of October, small business customers utilized Infusion CRM to send 59.9 million emails to prospects and customers as part of one-off and multi-step event-triggered marketing campaigns. Monthly deliverability reached an all-time high with 93 percent of emails sent in less than 60 seconds; 96 percent of double opt-in emails were delivered to each recipient's inbox; and 85 percent of single opt-in emails reached recipients' inboxes. Industry averages show that typically only 50 percent of emails ever make it to the intended recipient's inbox.

"Email is still king when it comes to marketing, especially among small businesses who look for an affordable way to communicate with prospects and customers," said Clate Mask, President of Infusion Software. "Reaching this kind of email deliverability and volume shows that Infusion continues its popularity among small businesses. Marketers see the beauty of being able to send emails directly from Infusion CRM as a one-off communication, a batch, or as part of an automated event-triggered lead nurturing program that moves people through the buying process from lead to customer to life-long customer."

Some top features of email functionality designed for marketers found within the Infusion CRM web-based suite include:

* Automatically initiate a series of actions (add to sub-list, remove from list, start multi-step sequence, stop campaign, send further-targeted content via email, generate a task to make a live phone call, etc.) when a prospect or customer clicks on the trackable links within your emails

* Send email templates automatically (or manually) as part of a multi-step email marketing campaign, as a one-off response, or as a batch to multiple prospects or customers within segmented lists

* Double opt-in and automated bounce management

* Easily build an unlimited number of scheduled and event-triggered campaigns