Business Editors
OMAHA, Neb.--(BUSINESS WIRE)--Feb. 10, 2004
infoUSA (Nasdaq:IUSA) announced today that its division, Yesmail and Accela Communications have joined forces to educate email marketers about the new CAN-SPAM Act of 2003. The two companies, leaders in webcast and
According to Bill Reinstein, President/CEO of Accela Communications, "this program will bring email marketers insight and knowledge on the new federal legislation that will help you understand and prepare for the potential consequences of the most important issue facing our industry today."
Ed Henrich, President of Yesmail said, "We're happy to partner with Accela to provide this valuable information about how CAN-SPAM impacts email marketing programs and what your company needs to do to be compliant. Yesmail and our parent company infoUSA are privileged to help hundreds of the world's leading marketing organizations. We hope this on-demand webcast helps educate other legitimate email marketers on compliance while the industry works to combat spam and preserve email as a viable communication channel."
The webcast is available on-demand and covers the following points:
-- How CAN-SPAM (effective date January 1, 2004) could impact
your email marketing program and what you need to do to be
compliant
-- How the CAN-SPAM law pre-empts state laws
-- The implication of anti-spam legislation on acquisition,
retention, affiliate, and co-branded email marketing
activities
-- What best practices email marketers should follow to be
compliant.
About infoUSA
infoUSA is the leading provider of proprietary business and consumer information products, database marketing services, data processing services, and sales and marketing solutions. infoUSA has the most comprehensive and accurate data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo!(Nasdaq:YHOO) and American Online (NYSE:TWX). Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA is headquartered in Omaha, Nebraska. For more information, call (402) 593-4500 or visit www.infousa.com.
About Accela Communications, Inc. http://www.accelacommunications.com
Accela Communications provides web-based marketing services that accelerate the lead generation process driving sales and business growth for a wide range of channel partners and customers. Accela Communications has enabled more than 1,000 customers from companies of all sizes to reach qualified audiences through its lead-centric publishing model which is built on the ITworld.com Site Network, the AccelaCast(TM) platform and suite of webcast production and marketing services, and the Lead Evaluation And Delivery System(TM) (LEADS).