Tocquigny Names Valerie Hausladen President; CEO and Founder Yvonne Tocquigny Makes Changes to Reflect Stature and Needs of Growing National Agency.
AUSTIN, Texas -- Tocquigny Advertising, Interactive + Marketing today announced that 24 years after founding the agency, Yvonne Tocquigny has named Valerie Hausladen president. Ms. Tocquigny, who will remain as chief executive officer of the agency, announced the promotion of Hausladen as part of an agencywide restructuring that reflects the growth and maturity of Tocquigny as a national advertising agency known for delivering measurement and interactive technology to the fundamentals of advertising.
"Valerie's dedication to customer success, expertise and experience has been a driving force behind our transformation to a national leader in the integration of branding, demand generation, emarketing and other advertising/marketing tactics into measurable programs that provide a proven return on investment for clients," said Ms. Tocquigny, CEO of the agency. "Her experience on the client-side combined with her creativity and understanding of how businesses operate made her the ideal leader for our expanding management team."
An expert in market segmentation analysis and electronic marketing, Hausladen will continue to provide strategic consultation to Tocquigny clients looking to build sales momentum and maximize market effectiveness and accountability. She will also expand her client service and operational duties, while continuing to drive the agency's nationally recognized integrated demand generation program. As CEO, Ms. Tocquigny will remain active in the daily operation of the agency, while increasing her role in developing and maintaining client relationships, new business development and driving the company's strategy.
Hausladen joined the company in 2001 from Dell where she served as a marketing director for the public sector business. Prior to Dell she served as vice president of marketing for New York Stock Exchange-listed Storage Technology Corporation. A 1984 graduate of Stanford University with dual degrees in economics and political science, she began her career with Motorola.
About Tocquigny:
Austin-based Tocquigny Advertising, Interactive + Marketing have established a track record of serving national clients by delivering accountability and technology to the fundamentals of advertising and marketing. Named a Top 50 Agency by BtoB Magazine and a Top 20 Interactive Agency by ADWEEK, Tocquigny's capabilities range from traditional advertising to implementation of the latest interactive tools. For more information, visit www.tocquigny.com.
