- Yankee Group Sizes the Global In-Game Advertising Market.
Leading In-Game Advertising Researcher Finds the Market Revenue to Reach $971 Million by 2011 BOSTON -- Yankee Group today revealed that the global in-game advertising ......
- Allied Capital Invests $27.4 million in MVL
Group.
WASHINGTON -- Allied Capital Corporation (NYSE:ALD) announced today that it has invested $27.4 million in portfolio company MVL Group to finance a portion of ......
- Research firm re-ups for another 10 years at W&M
trophy.
GfK NOP, LLC, a leading market research organization at W&M Properties' 500 Mamaroneck Avenue, has renewed its lease for 24,000 s/f two years early, ......
- Hot Seat
HEADNOTE Can a Single Vendor Satisfy an Organization's Complete CRM Needs? * Derek Pollitt, associate director of CRM strategy, development, and deployment, Bell Canada "We're ......
- Easing the Pain of Integration
HEADNOTE New technologies will bring together data and business processes MY FAVORITE line from a lecture was delivered at a relational database conference. The speaker ......
- Three Trends to Watch
HEADNOTE Business process management, flexible hosted solutions, and return on customer will drive business decisions THERE ARE THREE emerging trends affecting CRM. In no particular ......
- POWER TO THE PEOPLE
Extending power to partners was a big part of Salesforce.com's Winter '07 release, announced at its annual DreamForce conference in San Francisco in October. Among ......
- Hot Seat
HEADNOTE WILL ANALYTICS REMAIN A STAND-ALONE PRODUCT OR BECOME YET ANOTHER CRM MODULE? IMAGE PHOTOGRAPH 1 Companies have expended a great deal of effort gathering ......
- Hot Seat
HEADNOTE CRM SUCCESS MEANS MORE THAN AVOIDING FAILURE Every CRM deployment is unique, of course, but when it comes to achieving successful results, some truths ......
- After Transactional Systems
HEADNOTE The next step in CRM is to incorporate customer feedback THERE'S been a lot of talk for a long time about the shortcomings of ......
- Market2Lead Wins WizKids Award for CRM Software Innovation.
Beagle Research Group Honors Company for its SaaS Marketing Automation Solutions SANTA CLARA, Calif. -- Market2Lead, a software-as-a-service (SaaS) provider of B2B automated marketing solutions ......
- Will Price Win the Battle for the Customer?
Hot Seat In an industry that preaches to companies "sell on service, not price, " price points are becoming hotly contested as hosted and on-demand ......
- CRM's Professional Look
HEADNOTE MARKET FOCUS HEADNOTE Professional services firms' adoption of CRM has been low; analytics functionality and the hosted model may help raise it The name ......
- Marketing Tools Emerge as Comprehensive Solutions
HEADNOTE MARKET WATCH Choosing the right set of marketing automation tools is like ordering from an a la carte menu. There's marketing resource management (MRM), ......
- Enlisting CRM to Fight Spyware
HEADNOTE Malicious applications are challenging the Internet's integrity as a business tool SPY WARE is one of the most important issues threatening the CRM community ......