Dukky 'Unjunks' Direct Mail.
New Direct Mail Approach Dramatically Increases Consumer Response and Reduces Marketers' Risk
NEW ORLEANS -- Dukky, a direct response company, has revealed the next generation of direct marketing, a new platform that allows marketers to create high perceived value gift card offers as part of a group mailing, while monitoring individual performance online. Bringing technology and design together, Dukky bridges the gap between brand and consumer, driving a far greater response than current direct marketing methods.
Dukky revolutionizes the direct marketing process by removing the middlemen and connecting customers directly to the brands they want to hear from, creating mutual benefit for the marketer AND the consumer. The program allows marketers to develop a cost-efficient and effective targeted direct mail campaign and measure the performance of their campaign in real-time.
"We are confident that Dukky's new Pay-Per-Placement program will revolutionize many marketers' performance expectations of direct response," said Scott Couvillon, Dukky's President of Marketing and Product Development. "We've created a more affordable and efficient format for marketers to not only reach the consumer with greater returns, but to also improve matching the right offer with the right person in the right channel, exponentially increasing efficiency in the future."
WHY IS DUKKY BETTER?
"There has been a significant shift in marketing investments towards online because of the ability to track campaign performance and consumer activity," said Couvillon. "Our platform seamlessly unites the value of online with the inherent benefits of offline direct mail allowing direct marketers to abandon historically ineffective practices without abandoning the channel altogether. It's the best of both worlds."
Guaranteeing the platform's effectiveness, Dukky is offering marketers a 50% refund on purchase costs, if the response rate does not equal or exceed 8%, significantly higher than the average direct mail response rate. And participation in this comprehensive platform does not require an agency or contract with a print facility, making participation feasible for smaller brands and simpler for larger ones.
HOW DUKKY WORKS
* Step 1: The marketer begins by searching for a Dukky mailer (example attached) by distribution level and demographic (age, gender, income, etc.). Marketers can then scroll through search results to find a Dukky mailer that matches specific recipient requirements.
