Forty under 40: Jim Lefevere

JIM LEFEVERE, 36

Global group manager

Roche Diagnostics

Jim Lefevere heads up global Internet marketing for Indianapolis-based Roche Diagnostics, but his marketing. experience includes other big and small companies, all interconnected. At Roche, Lefevere oversees global marketing campaigns, including the $3.5 billion diabetes care division's Accu-Chek brand, with more than 35 Web sites across the world. Accu-Chek is Roche's blood glucose meter for use by diabetics.

Lefevere also chairs the marketing work group for the Continua Health Alliance, a consortium of companies (including Roche) working to use technology to connect people with personal health and fitness products and services and to share vital information with care-givers and health care providers.

Before joining Roche in 2001, Lefevere worked for two local Internet-based startups: RealMed, a health care claims company, and Telstreet.com, a wireless offshoot of Brightpoint. "Working with local startups was instrumental for me," Lefevere said. "It was a step into online marketing and allowed me to learn from smart people and have responsibility, with latitude to grow."