Forty under 40: Jim Lefevere

JIM LEFEVERE, 36

Global group manager

Roche Diagnostics

Jim Lefevere heads up global Internet marketing for Indianapolis-based Roche Diagnostics, but his marketing. experience includes other big and small companies, all interconnected. At Roche, Lefevere oversees global marketing

Lefevere also chairs the marketing work group for the Continua Health Alliance, a consortium of companies (including Roche) working to use technology to connect people with personal health and fitness products and services and to share vital information with care-givers and health care providers.

Before joining Roche in 2001, Lefevere worked for two local Internet-based startups: RealMed, a health care claims company, and Telstreet.com, a wireless offshoot of Brightpoint. "Working with local startups was instrumental for me," Lefevere said. "It was a step into online marketing and allowed me to learn from smart people and have responsibility, with latitude to grow."