Small Business Resources, Business Advice and Forms from AllBusiness.com
 

How Can I Make Online Marketing Work for My Company?

Date: Thursday, January 29 2009

Online marketing is exactly like any other type of marketing -- it's built around the same triggers. When online marketing fails, it's because the company or agency didn't understand the basics.

There are several steps you will need to take, including establishing a professional-looking,

easy-to-navigate Web site for your business, building an e-mail list, creating an e-mail newsletter, and optimizing your site for search engines.

The most important thing is to create a site that customers will want to come back to. Be creative. There are many types of software and other tools that can help you get started.

 

Are You Ready to Start Your Dream Business?

Sumer Morenz of D&B Digital TV hits the streets of San Francisco to ask people about the businesses they want to start.