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PURLs of wisdom for effective mass marketing
IMAGINE SOMEONE in your community checking their mailbox. Rather than a flier about saving 15 percent on their auto insurance, they see a postcard presenting a message about protection with something they've probably never seen before-an invitation to visit a Web page with their name on it.
Sound amazing? Welcome to the world of 21st century direct mail marketing. It's called personalized URLs (PURLs), and it might just be the competitive edge your agency has been looking for.
PURLs represent marketing at its best. By combining technology solutions with tried-and-true direct mail strategies, you maximize every marketing dollar. The personalized mailing piece captures Joe's attention, and then drives him to a personalized Web page, where a richer, more complete story about your agency can be told.
In addition, make sure to read these articles:
- An Introduction to Direct Mail
- Mail and Direct Mail Campaigns for Generating Business
- Hints for Successful Small Business Direct Mail Strategies
- Top 10 Direct Mail Mistakes
- Direct Mail Basics
- Tricks of the Direct-Mail Trade
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Press Releases
- The Direct Mail Advertising Industry Report Features 2007 Current and 2008 Forecast Estimates on the Size of the Industry for the 47 Largest World Countries.
- Fulfillware Adds Fully Customized Variable Data Printing To Direct Mail Offerings; VDP Makes Direct Mail Campaigns More Relevant, Cost-Effective.
- iMarket Inc. introduces industry's first servicefor performing direct mail campaigns via the web.
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