Fast Lane: Renee White Fraser

Give and what shall you receive? Ask Renee White Fraser and the answer would undoubtedly be success.

As founder, president and CEO of Fraser Communications, the advertising psychologist has sparked colossal growth - from 2003 revenue of $5.7 million to 2007 revenue of $42 million - at her advertising,

"Fraser Communications has really taken off in the last three years because I've started to focus on community involvement and socially responsible work," she says.

In the process, Fraser has gotten buy-in from her 30 employees by leading the charge on projects, such as a walk for the homeless and a holiday party spent serving food at a homeless shelter.

Smart Business spoke with Fraser about how getting involved in the community can bolster both your employees and your company.

Q. Where should executives look to get involved in the community?

A good place to start is the United Way in your community They're a good guide, and very often, they're building relationships between businesses and the public sector, so they have opportunities for businesses to step right into where you can be effective.