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Admen return to the crease, ESPN-Star piles up Rs 350cr.

Byline: Samidha Sharma

Jun. 13--NEW DELHI -- Cricket is back as marketers' reining media deity once again. The drubbing that Indian cricket team suffered at ICC World Cup and the concomitant din over live cricket being overpriced as an adverting medium seems to be dyeing down, evident from sports broadcaster ESPN-Star Sports (ESS) rich collections for its year-long repertoire of cricket matches, starting July with the NatWest Trophy.

According to sources, ESS is signing on power-to-financial service major Reliance ADAG, telecom operator Airtel and the countr

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