This retailer handles all projects except tax returns. (Kingston Lumber) (Company Profile)

Kingston Lumber employed project selling as the focus of its advertising campaign. Kingston contracted the services of an advertising agency to design 'feel-good' ads that initially did not depict any product. The lumber company had initially made a substantial investment, but got its money's worth. The advertisement depicted a tie-in with spring tax-forms that gave the impression of the store's being service and project oriented.

Kingston Lumber in Bainbridge, Wash., uses project selling as its advertising focus. But the one spring project the True Value store won't help its cust