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Mimsar and Shifrin has become the leader in Israel's large and still growing advertising industry by exploiting the benefits of both international and domestic advertising. The company handles advertising for Israeli and foreign companies in the Israeli market and Israeli companies in the international market. Mimsar and Shifrin plans to expend into television advertising, currently unknown in Israel, with the advent of three cable television networks in the country. Israeli advertising industry sales surpassed all Middle Eastern and some European countries in 1991.

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