Guinness throws weight behind new Gold advertisements. (Guinness Import Co., Guinness Gold beer)

Guinness throws weight behind new Gold advertisements

Guinness Import Co. recently announced the company's first television advertising campaign on behalf of Guinness Gold. The beer will be the focus of a comprehensive advertising campaign that was scheduled to break in the middle of this month.

Guinness Gold television ads are planned for the New York, Boston, Philadelphia, Washington, D.C., and Baltimore markets. Outlying areas will be reached via radio, cable, and selected spot TV advertising. The ads will have strong showings during late night programs, loc