Maximum PC Magazine's Ad Sales Team is Burstingat the Seams.

Business Editors/High-Tech Writers

BRISBANE, Calif.--(BUSINESS WIRE)--March 8, 2000

Spurred by non-stop advertising sales page growth in 1999, Maximum PC magazine is arming its advertising sales staff with two new hires and a promotion from within the advertising sales group.

New hires include Melissa Russell as the Western Advertising Director. "Based out of Los Angeles, Melissa owns technology advertising in Southern California thanks to years of experience working for USA Today, Ziff-Davis (helped launch PC Computing) and CMP Media (Windows magazine and the Business Technology Group). As far as I'm concerned Melissa is very talented and we know she will be a key asset in helping drive Maximum PC to the next level," states Coelho.

Nancy Romano, the new North West Regional Sales manager, will cover the Silicon Valley, the midwest, northwestern United States, and eastern Canada. "Nancy is a Northern California advertising pro with stints at Curtco Freedom Communications (Small Business Computing), Ziff-Davis (MacUser & PC Computing), Hachette Fillipachi, and even the early days of Imagine Media. With her background, she should have no trouble maintaining and capturing new market share for Maximum PC," comments Coelho.

Additionally, Chris Coelho commented, "I'm happy to announce the promotion of Bernie Lanigan to Eastern Advertising Director. Bernie was responsible for much of Maximum PC's growth in the eastern territories. Bernie's knowledge of the market has helped both the agency and client sides see `out of the box' in intensifying their advertising dollars with Maximum PC magazine."

Nominated by the Western Publications Association for three 1999 Maggie Awards, Maximum PC is the ultimate source for cutting-edge computing. It's about buying the right system, optimizing its performance, and getting real satisfaction doing so. Maximum PC produces three unique media -- a print magazine, a CD-ROM, and a web site -- offering readers a complete interactive PC experience.

About Imagine Media, Inc.

Imagine Media (www.notziff.com) is one of America's fastest-growing publishers of magazines and web sites. Its success is based on the "passion" strategy: creating products that consumers are truly excited about. It recently merged into the Future Network plc (www.futurenet.com), the media company founded in 1985 by Imagine's CEO Chris Anderson. Based in the San Francisco Bay Area, Imagine Media's publications sell in excess of 1.8 million copies per month. Its market-leading titles and web properties include Maximum PC, Business 2.0, MacAddict, PC Gamer, PC Accelerator, PSM: 100% Independent PlayStation Magazine, Next Generation, Official Sega Dreamcast Magazine, Games Business, and online networks DailyRadar.com, MacAddict.com and MaximumPC.com.

The Future Network Plc (London:FNET)

The Future Network was founded in the UK in 1985. Today, Future publishes 120 magazines worldwide and has extensive online activities generating over 68 million ad impressions per month. It is the world's fastest-growing major publisher; the leading publisher of video games and home computing magazines in the UK, France, Italy and the US; and the fourth largest magazine publisher in the UK. Future employs over 1,500 people in offices in Bath, London, San Francisco, New York, Paris, Milan, Munich, and Rotterdam. Future was floated on the London Stock Exchange in June 1999 and has a current market capitalization of over (pound)1 billion.

Future's Internet activities serve the PC, Mac, Games, Music and, Football communities in the US and the UK, with fast-growing sites like maximumpc.com, maximumpc.co.uk, macdaily.com, dailyradar.com, intermusic.com, and ufn.co.uk. Future's web sites and web networks provide rich, community and information-based services to people in these and related markets worldwide.