Kodak Debuts New "Share Moments, Share Life" Advertising Campaign Which Builds On Kodak's Rich Legacy As it Extends Brand Leadership to Digital Imaging.

Business Editors

ROCHESTER, N.Y.--(BUSINESS WIRE)--March 19, 2001

Eastman Kodak Company today announced a major new worldwide advertising campaign delivering one common message to consumers - better pictures and better sharing made possible by Kodak. In a return to the rich emotional values of prior Kodak advertising, Kodak's new "Share Moments, Share Life" campaign shows consumers how and why Kodak innovation makes it is easier than ever to share pictures and connect with family and friends.

Consistently focusing on the many ways consumers can share pictures, the new advertising demonstrates that great pictures are just the beginning. The "Share Moments, Share Life" campaign creates a strong emotional link for consumers between pictures and memories, while visually demonstrating the superior products that enable better pictures and better sharing.

The first three 30-second spots in the campaign are slated to debut during the 73rd annual Academy Awards broadcast on March 25. Consumers will see, during one of the most highly-watched telecasts of the year, advertisements for three of Kodak's premier products:

    --  mc3, the trend setting device combining a digital still
        camera, motion video recorder, and an MP3 player in a single
        unit.

    --  Advantix Preview, an innovative hybrid camera adding the most
        popular feature of digital cameras -- the viewing screen -- to
        an advanced photo system camera, allowing consumers to preview
        film pictures as they are taken, making sure they get the
        right shot every time.

    --  Max HQ, the first single-use camera to combine the best flash,
        best film, and best lens of any existing single-use camera to
        deliver pictures of equal quality to a traditional
        point-and-shoot camera.

"This is Kodak's first advertising campaign designed to unify a wide range of digital and traditional products and services with a common voice and message," Kent McNeley, chief marketing officer, Consumer Imaging and vice president, Kodak. "The `Share Moments, Share Life' campaign is the first ever to bring together innovative Kodak products and show our consumers that technology is making it easier than ever to not only take better pictures, but to share pictures more easily with each other."