Online Advertising Trends Toward Social Media
Are you advertising in social media? Comment to share your experiences.
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PrintAndrew Chen remarks on increasing CPMs for online advertising. Traffic
and advertising is moving toward User Generated Content (UGC) sites
like Facebook, MySpace and Flickr this year. Costs are low, and
targeting is very granular. Are you advertising in social media?
Comment to share your experiences. From: http://andrewchen.typepad.com/andrew_chens_blog/2008/01/how-will-contin.html
"The quick summary in terms of the pros and cons for CPMs increasing:
"The quick summary in terms of the pros and cons for CPMs increasing:
- Pro: Technology and optimization is improving
- Pro: More ad dollars are moving online
- Con: The amount of available inventory is increasing
My quick take: the problem is not just that the amount of available inventory is increasing - more importantly, this inventory is concentrated in social media, UGC, and all that fun stuff."
