NEW YORK -- Chase, a division of JPMorgan Chase & Co. (NYSE:JPM), announced today that it has selected advertising agency mcgarrybowen to serve as its agency of record for its U.S. retail and credit card businesses. The agency will help Chase develop its brand image and translate that into a comprehensive consumer advertising campaign. E[acute accent]A key component will be transitioning the Bank One brand in both retail and credit card to Chase in 2005, following the July 1 merger of parent companies JPMorgan Chase & Co. and Bank One. The merger prompted the months-long review, which included a number of the nation's top-performing agencies, including Bank One's agency of record. E[acute accent]"mcgarrybowen's well-conceived and creative approach will help us make Chase the world's leading financial services brand for consumers," said Carter Franke, chief marketing officer of Chase Card Services. E[acute accent]"mcgarrybowen created a strategy that will really bring our brand to life for consumers," said Michael Cleary, executive vice president of Chase's retail marketing. E[acute accent]"We're privileged and pleased to be partnering with one of the world's great companies and great brands," said agency CEO John McGarry. "We believe Chase is poised to become the pre-eminent financial services brand in the world."
E[acute accent]mcgarrybowen is the largest independent advertising agency in New York. Its clients include Verizon Communications, Pfizer, Marriott International, Inbev and Crayola (a division of Hallmark). The agency principals include John McGarry, former president of Young & Rubicam, Gordon Bowen, former Executive Creative Director of Ogilvy & Mather and McCann-Erickson, and Stewart Owen, former Chief Strategic Officer of Young & Rubicam.
E[acute accent]JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services firm with assets of $1.1 trillion and operations in more than 50 countries. The company has approximately 96 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.
