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On a cold night, heroes feel the warmth

HUNDREDS OF MEDICAL advertising and marketing's leading lights turned out on an icy, blustery winter evening to salute the newest members of the Medical Advertising Hall of Fame.

The lavish black tie bash, held in the classy confines of New York's Pierre hotel, Feb. 13, honored inductees Lewis

Miller, Norman Cooper and the Hall of Fame's own Bill Castagnoli. The trio were roasted and toasted in an uproarious animated intro video, by DraftFCB HealthCare, which riffed on South Park and Team America to cast the inductees as caped Med Ad Heroes, saving the industry from mediocrity.

Castagnoli advised the assembled dignitaries on how they, too, might use his withering "frown of skepticism" to steer unruly clients, while Miller looked to the future of the industry. Cooper summed up his heady career thusly: "There was a bright shining moment at Camelot. We were a team that liked to win."

As much could be said for all three men.

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1. Norman Cooper, 2007 MAHF inductee

2. Lewis Miller, 2007 MAHF inductee

3. Scott Tanelli, Pamela Pinta and Mike Norton, all of Adair-Greene Healthcare Communications

4. Harry Sweeney, Dorland Global, Mahesh NaWiani, MediMeme, Bob Girondi, CMI, and Mike Trepicchio, Saatchi & Saatchi Healthcare

5. PMD's Beverly Reynolds with MAHF cofounder and executive director David Gideon

6. DraftFCB HealthCare's Dave Adler, Sheri Rosenblatt, Tiffany Wood and Christina Blosser

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7. Medicus cofounder Edward Dent with Bill Castagnoli's daughter Carole and Donald Blust

8. 2007 MAHF inductee Bill Castagnoli with DraftFCB HealthCare's Tom Domanico, also MAHF's outgoing chairman

9. Victor Wright, Phila Broich and John Scott, all of Corbett Accel Healthcare Group

10. Ron Pantello, Euro RSCG Life and cofounder of MAHF, with Mary Lacquaniti, HMC Council

11. Jean Miller and Honorio Suva, both of Pfizer, with Suva's wife, ENf

12. Ken Jones, CMI/Compas, and Mark Bugni, Prescribing Reference Inc.

13. Grey Healthcare Group's Ross Thomson and Lynn O'Connor Vos with Mark Schnurman, SRI Corp.