- MSN Draws Its Sword In Search Battle With Google
After falling behind in Internet search, Microsoft vowed to surpass Google. The Redmond, Wash., software giant is now putting its money where its mouth is, spending an estimated $150 million-plus to tout its new MSN search engine.
- Wireless ISP to expand service area
Air-Pipe LLC, a Spokane-based provider of wireless broadband Internet services, says it has secured tower space on Tekoa Mountain, near the small town of Tekoa, Wash., that will enable it to extend its reach into southern Spokane County and northern Whitman County. The company says it plans to begin offering ......
- Ad Agency Banner Size Demands May Require Site Redesigns
A year ago, the Internet Advertising Bureau released a recommendation for Web advertising banner sizes, listing eight standard sizes that it urged Web sites to support. The idea was to solve a problem with Web sites requiring all manner of banner sizes, which made it difficult for advertisers and agencies ......
- Managing the power of curiosity for effective Web
advertising strategies.
A primary challenge in creating effective advertising is to ensure that the advertisement not only attracts the target consumer's attention, but also generates interest and educates the consumer about product benefits and positioning (cf. Aaker, Batra, and Myers 1992). Various suggestions have been made previously to achieve these objectives (e.g., ......
- Impact of 3-D advertising on product knowledge, brand
attitude, and purchase intention: the mediating role of
presence.
Internet advertising has evolved dramatically since its inception in 1994 when the first banner ads appeared on the Hotwired site (Adams 1995). Although banner ads are still a dominant type of Internet advertising, their share decreased from 56% of the total $4.6 billion Internet advertising revenue in 1999 to 48% ......
- Time Warner Telecom enters Spokane
Time Warner Telecom Inc., of Littleton, Colo., has started offering local and longdistance telephone Service and high-speed Internet access in Spokane, says Carla Johnson, the company's Littleton-based spokeswoman. The company entered the Spokane market last month, when it bought out of bankruptcy the assets of Vancouver, Wash.-based GST Telecommunications Inc., ......
- Local online advertising: a primer.
Local Internet search services have gained raving fans and have forced businesses to rethink their local marketing plans. As customers embrace online services, they leave traditional media (including the advertisements) in the recycling bin. Be forewarned, because the dynamic nature of local online marketing can make managing this transition ......