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Breaking Up America: Advertisers and the New Media World. (book reviews)

By Stepp, Carl Sessions
Publication: American Journalism Review
Date: Tuesday, July 1 1997

By Joseph Turow University of Chicago Press 242 pages; $22.50

Take a look at your media world and how personalized it has become lately. Your newspaper zones sections for your neighborhood; magazines work your name into editorial copy; cable news channels focus on your locality; and your online activities are tracked so marketers and programmers can offer customized services.

We are speeding toward having what researcher Nicholas Negroponte has called "The Daily Me," media tailored in every conceivable way to our individualized preferences (see "The Daily Me,

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