CEOs holding back over e-business.(Brief Article)

CEOs are not convinced that e-commerce will alter the way companies work, despite the radical changes in buying behaviour introduced by the Internet. While senior directors predict that up to 40 per cent of revenues will be generated through e-commerce within six years, little progress has been made in adopting a new business model; 64 per cent of businesses are still not using an e-commerce sales channel.

"I don't understand why the message isn't getting through," said Neil Holloway, managing director, Microsoft UK. "Consumers are becoming more sophisticated, buyer pat