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UK movie channels share dwindles. (United Kingdom, market share, cable television)(World...

By Johnson, Debra
Publication: Broadcasting & Cable
Date: Monday, July 29 1996

Despite an increase in movie channels, UK audience shares have been shrinking, according to a new report: Trends in Viewing in Cable TV Homes 1990-1995.

Movie channel viewing dropped from 14% in 1990--when only four services were available--to 9.1% in 1995, when six channels were broadcasting. The decline in share is attributed to increased viewer choice. In 1990 the 10 most watched satellite and cable channels took 90% to all satellite and cable viewers. By 1995 the top 10 took only 70%, with the rest divided among minority services.

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