Application's market share grows

Oracle's Supply Chain Management application ranks second among software vendors, capturing more market share, as companies benefit from its broad supply chain planning and execution functionality, according to a report.

The Supply Chain Management Applications Report, 2003–08, conducted

by independent analysis firm AMR Research, Inc., states, "Oracle has built out a great deal of supply chain functionality during the last two years, and as a result, is successfully earning new supply chain business, particularly in high-tech and discrete verticals, topping other supply chain planning vendors in these markets, and leading to a healthy growth rate in 2003."

As the market for supply chain management applications embraces its first growth period in two years—the report estimates 3 percent market growth in 2004—Oracle is well-positioned to help companies across numerous industries reduce operating costs and drive top-line revenue through effective supply chain strategies, said a company statement.

Says Jonathan Colehower, vice president of Oracle Supply Chain Management, "By working closely with our customers to understand their supply chain challenges and goals, Oracle has developed a comprehensive set of applications that improve business operation efficiency and productivity and deliver strong ROI. As new trends and challenges arise, such as RFID and inventory postponement, Oracle will work hand in hand with our customers to create rich functionality and business processes for achieving corporate goals."