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Intermedia Measures Product Placements; Study Shows No Correlation Between Ratings,...

By Friedman, Wayne
Publication: TelevisionWeek
Date: Monday, December 15 2003

Byline: Wayne Friedman

Top-rated TV shows aren't necessarily the best places for product placement.

That's the conclusion of a new study of television product placement effectiveness conducted by New York-based Intermedia Advertising Group, a 4-year-old research company whose roots are in measuring the effectiveness and performance of network television commercials. During the past year and half the company has developed its product-placement measuring tool, called IAG In-Program Performance.

About 100,000 people responded to an online IAG survey

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