Smart marketing move.(Business Report)(Sissy's Log Cabin)(Brief Article)

Like many jewelers, Sissy Jones, CEO, Sissy's Log Cabin, Pine Bluff, Ark., attends The JCK Show--Las Vegas every year. But unlike many jewelers, Jones lets her customers know about the trip.

By way of a color postcard mailing--while Jones is cruising the show floor--some 3,000 customers receive a handwritten message from the store owner noting that some of the "Sissy's Log Cabin Family" is at the "jewelry market in Las Vegas" and reminding customers that "new and exciting items are being selected just for you. Come for a special preview starting [date the staff returns