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Politics, Dot-Coms Driving Up Ad Rates.

Byline:Michael Doan

TV and radio advertising will be up 7% from last year and newspaper ads 5%. The increases will be fueled by demand for ad space by political candidates, census promotions, companies sponsoring the Olympic games, and dot-com companies seeking to establish brand identity. This increased demand should push overall spending on advertising this year to $233 billion, up 8.3% over last year, according to Robert Coen of McCann-Erickson advertising agency.

Advertisers will have to spend "significantly more in year 2000 if they wish to mainta

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