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Humorous TV Ads Common in Super Bowl Broadcast: Wright State Professor Co-Authors Book on Humor...

Byline: Wright State University

DAYTON, Ohio, Jan. 30 (AScribe Newswire) -- As the Super Bowl approaches, many viewers will be anticipating the ads more than the game itself. Viewer surveys taken after the game usually rank the funniest ads the highest, and people expect the Super Bowl to have plenty of humorous ads.

"The Super Bowl is unique in that people watch it for the ads," says Charles Gulas, Ph.D., associate professor of marketing in the Raj Soin College of Business at Wright State University and co-author of the upcoming book, "Humor in Advertising:

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