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ABL'S AWARENESS PUSH.(Australian Business Limited launchese ad campaign)(Brief...

RAISING AWARENESS about export assistance packages will be one of the key aims of Australian Business Limited's (ABL) new brand awareness advertising campaign.

The new advertising campaign, aimed at boosting the group's image and promoting greater awareness of the organisation, began in February, and is currently circulating through various media channels including television, radio and print.

ABL's managing director Phillip Holt says the new campaign has been designed to inform businesses about who ABL are, and what they offer.

"We want business

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